Melanie Panton Melanie Panton

Engaging Men as Allies: A Cornerstone in Advancing Gender Equity

Fostering transformative alliances with men is crucial for advancing gender equality. It's essential to break the misconception that gender equity concerns only women, emphasizing men's active involvement in this dialogue. When men acknowledge their biases, leverage their privilege positively, and engage openly in conversations, there's hope for a substantial impact on workplaces and society.

Their mentorship, reshaping of social norms, and advocacy for fairness can significantly contribute to shaping a more inclusive global community. Urgently, there's a pressing need for collaborative efforts across all genders to construct a fair society where gender doesn't impede anyone's success.

Read More
Melanie Panton Melanie Panton

Shifting Norms: Democratizing Women's Rise in Leadership

Advocating for gender parity often spotlights women breaking barriers, inadvertently depicting their achievements as exceptions. But how do we genuinely normalize and democratize women's ascent to leadership? It's about shifting our narrative, spotlighting successes without portraying them as extraordinary feats, and making women's progress a natural part of professional growth.

Read More
Melanie Panton Melanie Panton

Part I: Awake to the Revolution: Strategy as We Know it Is Dead

Without a carefully considered and cogently articulated strategy, your brand is DOA.

Pouring resources into marketing communications sans a clear plan is like setting sail without a map – you will expend a lot of effort and resources, but without direction, you're adrift and unlikely to reach your intended destination.

Read More
Melanie Panton Melanie Panton

We Need More Black Women in The C-Suite: Here’s Why

Following George Floyd's tragic passing in May 2020, there was a spotlight on the contributions of Black women toward fostering diversity, equity, and inclusion in both corporate America and other spheres. Despite Floyd's death prompting a nationwide recognition of racial issues in the United States, the dedication of many companies to DEI initiatives has waned in the last three years. Regrettably, there are fewer than 10 Black CEOs holding top positions in Fortune 500 companies presently. In terms of Black women's representation, only 4.4% have management roles, and a mere 1.4% occupy C-suite positions.

Read More
Melanie Panton Melanie Panton

Navigating the Transition: How Solopreneurs Are Treated in the Shift Back to Corporate Careers

Embarking on a journey of returning to the corporate workforce as a solopreneur requires careful consideration, adaptability, and a readiness to face unexpected inquiries. And let's be honest, it's no cakewalk. But what drives this return? It's crucial to clarify that these motivations don't involve any nefarious client-stealing schemes; it's quite the opposite.

Read More